A challenging project meant to create a brand from scratch (from naming, to brand identity, to online presence). An extremely voguish brand that targets international millennials passionate about beauty, mental wellness, fashion aesthetics, and fun social interactions. We worked closely with the whole team of spa consultants, architects and interior designers. In the end, we’ve designed an experiential brand concept that is an invitation to an effervescent space that takes our customers’ hearts and minds by surprise, stirring their zest for life and their appetite for a beauty venture. The whole experience makes them feel exuberant and free, fires up their passion for beauty & interaction. It makes everyone live in the moment in a liberating way. Just like Free Spirits do.
Pop of pastel colours, modern shapes, a non-standardized branding concept– all mingle together to turn our brand into an effervescent SPACE where you go through an euphoric experience that challenges every Beautiful Soul to become a Free Spirit.

The name, the tagline (“Define your Free Spirit”), the whole brand story and communication work in symbiosis to define the essence of our brand that makes you live in the moment in an energised, exuberant way. It gives you the freedom to pick & choose, mix & match what suits you, what optimizes your time, what feeds your inner need for self-actualization and self-improvement via the newest and coolest trends. It responds to the hidden desire to explore both relaxing & thrilling experiences that make us feel that euphoric sensation of “living in the moment in a liberating way”. Just like “Free Spirits” do. It is “the free spirit lifestyle”.