This was a complex rebranding project for an exquisite destination spa, meant to attract an international clientele. Practically, we redesigned the whole brand identity and created a complex brand concept with a story that emphasized the unique beauty of this wellness facility. The concept took into account the fact that there is something mysteriously irresistible about the sea that draws us back to it time and again. The eternal sea somehow lives in every one of us. This was the reason why our brand experience was mainly inspired by its beauty and its healing powers upon all our 5 senses. The whole brand experience was both a reminder of our innate connection with the sea, and a collection of multi-sensory experiences meant to lead us to a better and healthier version of “us”. Our brand promised to be – “ a sea of well-being gently caressing the shores of your soul”– just like the sea awakens our senses, our brand’s experience helps you regain the feeling of optimism, freedom, balance and oneness with the universe, re-energizing and revitalizing you and overcome life’s obstacles.

The entire brand concept was developed and brought to life through its key visuals, website presentation and our strategy and key messages implemented across all social media communication.