Here the challenge was to work in close collaboration with the whole team of spa consultants, architects and peisagists to envision an experiential brand concept. A complex creative process that turned Essenza brand into is an urban replica of an idyllic wondering through the deep forest, where clients can return to peace, soothe and renew their weary spirit, while empowering themselves with the wisdom to make healthy choices. Because there is nothing holier than the monumental beauty of the forest. And there is nothing stronger than the healing power of the majestic forest. In the forest, you can be your entire self. Getting lost in its scenery is an invitation to step into the realm of self-discovery. You regain your sense of oneness with the universe. Its mysterious pathways are the canvas of your own existence. Each path is a life choice towards a better, stronger and happier version of “you”.

This vision was seamlessly translated across every brand touchpoint: from the evocative name and identity, to its inspiring story, all spa collaterals, digital presence, and communication strategy. As a result, Essenza Spa captured the imagination of urban consumers, positioning itself as the go-to brand for those seeking true pathways to Pure Wellness.