SoulBrothers is Soul Spa Concepts’ little brother. That team that brings the Marketing support into the game or better said the one that holds the key answer to the question “I have a ready-to-go spa, what’s next?” Simply put, we give you a piece of brotherly advice on the best communication tactics you can use to bring to life and create a unique personality and a priceless voice for your spa brand. Then, we’ll passionately embark with you on the challenging adventure of minimizing the illusory gap between your spa brand and its potential customers. And this process is not an easy one, brother. It implies an extensive market research, a profound and humane knowledge of your target’s inner wishes, hopes and aspirations, but most of all an extremely creative and innovative approach when it comes to communicating, interacting and engaging with your target.
Then, we’ll tell you to think of your spa’s success in the long run. We can promise you right now that we won’t cease to remind you that the branding process is an endless story in which your “living” brand is the main persona who has to constantly nurture and cherish its relationships with its target to avoid oblivion.
In our opinion the spa & wellness industry is a healthy and beneficial “global village”, where different cultures, traditions and types of medicine are mingling and being embraced everywhere. It’s an industry with a huge potential, especially now when different factors (globalization, urbanization, digitalization, stress, work overload, poor nutrition, etc) inevitably shape and re-shape the spa-goers’ needs, desires and expectations. Besides this challenge of being constantly up-to-date with your target’s new trends, we can help you build an authentic spa brand with an original “story”and a creatively trend-setting attitude when it comes to educating and engaging with its clients.